The 5 Best Secrets to Increase Salesperson Productivity

Salesperson productivity is a key factor that determines success in many businesses. For many businesses, implementing a sales process that ensures high salesperson productivity can be a pivotal element for profitable sales growth. Several factors influence the productivity of a sales team, including the level of work ethic and how technology is used.

How do you increase salesperson productivity without the need for them to work harder?

Here are 5 tips to help improve salespeople productivity & ensure they build more high quality relationships:

Plan Your Day through Time Blocking – The most productive days often start when a sales team plan the activities they will focus on the night before a workday. Implementing a time blocking strategy is crucial, as they should schedule dedicated time to prospect and in-person meetings. Activities that increase one’s energy throughout the day, whether it would be going to the gym, or meditating, should be incorporated into a time blocking strategy. This helps sales reps reduce ineffective time on activities such as administrative tasks. Each day’s progress should be reflected upon to evaluate the effectiveness of time blocking. You may want to consider experimenting with scheduling slightly shorter meetings to get more done. Time blocking can be used ensure that one focuses on a different activity after each 1 hour period helps ensure that sales reps maintain a fresh mind.
Don’t Get Sidetracked by Email – Sales reps can easily waste time on email as it is often flooded with messages form others who creatively try to attract your attention. Schedule specific times during the day in which you can allow yourself to check email so that you can respond to important messages so that you are focused on what you need to do. Salespeople should use marketing automation tools to automate routine emails and remind them about appropriate times to make more personalized ones. Furthermore, deploy best practices, including optimized subject line headers and use a DKIM-based email campaign platform to ensure they reach your recipients’ primary inbox folders.
Remain Productive When You Are Traveling – Use mobile devices to access your company’s CRM to keep productive when you are on the move. This helps keep productivity high as it is possible to efficiently respond to important developments throughout each day. After all, this is one of the strategies that many successful sales representatives use.
Automate Everything That You Can – Salespeople easily can increase productivity by focusing on what they do best, and automating as many activities as possible. Identify tasks that can be automated, and then explore the most ideal solutions to address them. You may be think it is impersonal to send out automated emails, but there is only so much time in each day. In turn, this strategy paves the way to freeing more time in your schedule to develop deeper human relationships that will increase sales.
Strengthen Inbound Marketing Campaigns – Strengthen your inbound marketing campaigns to provide your sales reps with warmer leads. Send prospects relevant content, including case studies, blog articles, and infographics that educate them about available solutions that will service their needs.

The most accomplished sales teams know they profitably increase revenue by working smarter, not harder. They know how to leverage technology to use their time smarter to strategically build deeper relationships.

If you want to help your salespeople increase productivity so they can focus on building deeper relationships, consider marketing automation to help you increase the time you spend selling. Contact us today at 617-651-1457 to further learn how you can increase salesperson productivity in your company!