Email marketing is one of the most underrated, yet beneficial strategies ever invented to generate worthy leads. A 2015 study by the DMA found that for every $1 spent, email campaigns have an average
Email marketing is one of the most underrated, yet beneficial strategies ever invented to generate worthy leads. A 2015 study by the DMA found that for every $1 spent, email campaigns have an average of $38 return on investment (ROI). Email marketing is surprisingly cheap and effective enough in keeping in touch with your customers. As such, you need to come up with an effective strategy to achieve your set goals.
Email marketing is one of the most underrated, yet beneficial strategies ever invented to generate worthy leads. A 2015 study by the DMA found that for every $1 spent, email campaigns have an average of $38 return on investment (ROI). Email marketing is surprisingly cheap and effective enough in keeping in touch with your customers. As such, you need to come up with an effective strategy to achieve your set goals.
Your email marketing campaign strategy must answer these four Ws:
What is your message? Why do you want to send it out? When do you want to send it? Who are the email recipients?
Email marketing is the key to establishing great relationships with both existing and potential clients. Building these relationships is key to encouraging repeat purchases from your customers!
Below are some proven tips and strategies that will elevate your email marketing from basic to platinum performance:
Before starting any email marketing, make sure you have an email list of individuals or organizations in your target market. Email marketing has evolved from mass email blasts to targeted, market-specific campaigns. Today, businesses focus less on mass email communication and more on strategically addressing market needs. Did you know that about 99% of website visitors don’t usually take any action on their first visit? So how do you capture this audience – most of which may never visit your website again?
Building an audience takes effort. You need to research and strategically grow your email list with contacts that fit your target demographics. A website opt-in is a great place to capture your potential market. The other key strategy to build an email list is to deploy lead magnets. A lead magnet is an enticing offer provided by a business in exchange for a potential client's contact information. It can be anything, like a contact form for newsletter sign-ups, quote requests, or coupon downloads!
Email marketing requires an engaging copy that will entice your customers. I use the AIDA model for copywriting: Attention, Interest, Desire, and Action. Ensure that your email content can do the four in the easiest way possible. So how do you do this? Use simple language and ensure that not only your persona, but your clients’ shines through words. Should the opening line be 'Dear Client' or 'Dear [Name]'? Ensure that everything is relatable and finally and most importantly, never forget the call to action. Click here to order, read more, request a quote, and learn more are examples of calls-to-action.
Now that you have your copy, it’s time to design your email. Think through your content before you design your email, from the subject line to the images and even the links. Is your font consistent across all sections? What do you think about the colors?