You should compare Google vs Bing Ads to maximize the success of your campaigns when you turn to search engine advertising to help your business...
You should compare Google vs Bing Ads to maximize the success of your campaigns when you turn to search engine advertising to help your business...
You should compare Google vs Bing Ads to maximize the success of your campaigns when you turn to search engine advertising to help your business grow. Both platforms offer pros and cons that should make any business owner give their decision a second look.
The biggest pro of Google is that it’s the most widely used search engine in the United States by a long shot. Currently, 62.5% of searches originate from Google. On mobile search, Google’s dominance is even bigger.
When you consider the other platforms available to you under the Google umbrella (Google Maps, Google Shopping, Gmail, YouTube, and Google Partner Sites), there are many opportunities for your ads to be seen.
This is advantageous for businesses because most people (and your customers) are going to be using Google platforms when searching for products and services that your business offers. You want to be where your customers are, so concentrating your SEM efforts on Google would be a good start.
Google Ads features have auto-tagging, which helps you automatically set up and track offline conversions, whereas it has to be set up manually in Bing Ads.
Speaking of conversions, conversion rate reports offered within Google Ads are customizable versus you have to download a full report when working within Bing Ads. There are several features and customizable tools available that will give Google the upper hand whenever comparing certain categories and the included features are one of them.
Click fraud is a huge overall problem in search engine advertising as competitors and automated bots can maliciously click advertisements. Google has more robust anti-fraud systems and accepts automated refund requests for fraudulent clicks that 3rd party software detects.
We mentioned that the biggest pro was that Google dominates the search engine game, although that comes with competition. Since that’s where the majority of everyone’s customers are going to be, this means that you’re going to be competing with many numerous businesses for the same people you’re trying to reach.
When using Google Adwords, you have to plan accordingly for an extremely competitive environment. You could write impeccable copy and deploy numerous SEO and content marketing tactics to be seen; yet, still, end up on the fourth page due to competition. This is where the importance of your bid comes in, which may hinder some businesses if their budgets are tight, which brings us to the next con: price.