Social Media has completely redefined the way businesses attract new clients. As more customers spend a considerable part of their day browsing online, it is imperative for businesses to establish a p
Social Media has completely redefined the way businesses attract new clients. As more customers spend a considerable part of their day browsing online, it is imperative for businesses to establish a presence on their favorite online platforms, especially Instagram.
Social Media has completely redefined the way businesses attract new clients. As more customers spend a considerable part of their day browsing online, it is imperative for businesses to establish a presence on their favorite online platforms, especially Instagram.
Instagram has shown tremendous growth in its uptake since its launch in late 2010. It is mostly visual – and requires communication through images and videos. It is the most popular social media platform among Gen Z and millennials. Today, about 500 million subscribers access the app daily making it the third most popular social media platform after Facebook and YouTube. And for these reasons, it is important for businesses to expand their marketing programs to Instagram in order to reach their potential customers.
If you are interested to know how Instagram can help you to grow your business, here are some tips to help you get started. While many think that marketing on Instagram is primarily relevant for B2C, it is also helpful for reaching B2B prospects.
You can start by setting up your profile and connecting your Facebook business page. Ensure that your bio description includes a brief description about your business and the areas you serve. Use your business logo, name, and website address in the profile so that it is easier for customers to find you.
Once your page is listed, it is important for you to build a follower community called which is a group of people who have shown interest in receiving your account’s updates as they are posted.
One quick way to grow this base is by inviting your Facebook community to follow your Instagram account. You may also invite friends/followers from other social networks.
Another strategy is to follow your potential customer base yourself and engage with them by either liking or commenting on their posts. Not all, but some of them will follow you back. Ensure that you do not end up spamming or commenting unnecessarily on personal posts.
You may also ask your employees to follow you and you should post a link to your Instagram profile on your company’s website.
But where should I look for Instagram users to follow?